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May Girl Group Member Brand Reputation Rankings Announced

Published on May 22, 2021
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 540 girl group members, using big data collected from April 16 to May 16.

Brave Girls’ Yujeong held onto her spot at the top of the list this month with a brand reputation index of 4,053,785 for May. High-ranking phrases in her keyword analysis included “Rollin’,” “Squirtle Yujeong,” and “climb back up,” while her highest-ranking related terms included “model,” “happy,” and “thankful.” Yujeong’s positivity-negativity analysis also revealed a score of 80.46 percent positive reactions.

Brave Girls’ Yuna rose to second place in the rankings with a brand reputation index of 3,344,631 for May.

Meanwhile, BLACKPINK’s Jennie came in at a close third with a brand reputation index of 3,338,855.

Oh My Girl’s Arin claimed fourth place with a brand reputation index of 3,280,008, marking a 31.56 percent increase in her score since April.

Finally, ITZY’s Yuna rounded out the top five after enjoying a whopping 176.40 percent rise in her brand reputation index since last month. Her total score came out to 3,268,841 for May.

Check out the top 30 for this month below!

  1. Brave Girls’ Yujeong
  2. Brave Girls’ Yuna
  3. BLACKPINK’s Jennie
  4. Oh My Girl’s Arin
  5. ITZY’s Yuna
  6. Brave Girls’ Minyoung
  7. ITZY’s Yeji
  8. ITZY’s Lia
  9. ITZY’s Ryujin
  10. BLACKPINK’s Rosé
  11. Brave Girls’ Eunji
  12. ITZY’s Chaeryeong
  13. Oh My Girl’s Jiho
  14. LOONA’s Chuu
  15. BLACKPINK’s Lisa
  16. BLACKPINK’s Jisoo
  17. Oh My Girl’s YooA
  18. Oh My Girl’s Hyojung
  19. Oh My Girl’s Seunghee
  20. Girls’ Generation’s Yuri
  21. Oh My Girl’s Binnie
  22. Oh My Girl’s Mimi
  23. Red Velvet’s Joy
  24. Red Velvet’s Wendy
  25. Apink’s Son Naeun
  26. Girls’ Generation’s Taeyeon
  27. STAYC’s J
  28. WJSN’s Yeoreum
  29. Red Velvet’s Seulgi
  30. STAYC’s Isa

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