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BTS Jimin, ASTRO Cha Eun Woo, and More: Male Idol Brand Reputation Rankings for May 2021 Released

Published on May 17, 2021
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On Saturday, May 15, the Korean Brand Research Institute released their brand reputation rankings for male idols. Want to know who are the most popular male idols in South Korea right now? Then keep on reading!

What are the Brand Reputation Rankings?

The brand reputation ranking is an index formed with big data brand analysis. The rankings are used to discover the consumers’ online habits and uncover what affects brand consumption.

The brand reputation rankings also measure the positive and negative influence of an individual idol, the media’s interest in the idol, the consumers’ interest in the idol, and the celebrity’s communication volume.

From Apr. 15 to May 15, The Korean Brand Research Institute analyzed 126,052,609 pieces of big data to determine a male idol’s participation index, media index, communication index, and community index.

Compared to the 124,482,396 pieces of big data in Apr. 2021, the number decreased by 1.26%.

BTS’s Jimin is the Most Popular Male Idol for May 2021

Taking the throne this month is BTS member Jimin with a brand reputation index of 4,727,034.

Jimin has a participation index of 1,148,663, a media index of 1,281,966, a community index of 1,041,169, and a communication index of 1,255,236.

Compared to his brand reputation index of 5,291,477 in Apr. 2021, his index fell 10.67%.

BTS Jimin(Photo : BTS Twitter)

ASTRO’s Cha Eun Woo is the Second Most Popular Male Idol for May 2021

Coming in second place is ASTRO member Cha Eun Woo with a brand reputation index of 4,680,395.

Cha Eun Woo has a participation index of 1,957,773, a media index of 1,218,614, a community index of 755,783, and a communication index of 748,226.

Compared to his brand reputation index of 4,822,998 in Apr. 2021, his index fell by 2.96%.

Cha Eun Woo(Photo : Cha Eun Woo Instagram)

BTS’s V is the Third Most Popular Male Idol for May 2021

Third place goes to BTS member V with a brand reputation index of 4,630,934.

V has a participation index of 873,685, a media index of 1,130,461, a community index of 1,254,621, and a communication index of 1,372,166. Compared to his brand reputation index of 4,695,396 in Apr. 2021, his index fell by 1.39%.

BTS V(Photo : BTS Twitter)

BTS’s Jungkook is the Fourth Most Popular Male Idol For May 2021

BTS member Jungkook ranked in fifth place with a brand reputation index of 3,586,745.

Jungkook has a participation index of 552,949, a media index of 1,027,030, a community index of 966,258, and a communication index of 1,040,508. Compared to his brand reputation index of 4,364,840, his index fell by 17.38%.

Jungkook(Photo : BTS Twitter)

BTS’s Jin is the Fifth Most Popular Male Idol for May 2021

Jin took home fifth place with a brand reputation index of 3,119,864.

Jin has a participation index of 627,787, a media index of 777,272, a community index of 892,243, and a communication index of 822,563. Compared to his brand reputation index of 4,613,815, his index fell by 32.38%.

Jin(Photo : Jin Instagram)

These are the TOP 50 Most Popular Male Idols for the Month of May 2021

1. BTS’s Jimin

2. ASTRO’s Cha Eun Woo

3. BTS’s V

4. BTS’s Jungkook

5. BTS’s Jin

6. HIGHLIGHT’s Yoon Doojoon

7. HIGHLIGHT’s Yang Yoseob

8. BTS’s Suga

9. HIGHLIGHT’s Lee Gikwang

10. BTS’s RM

11. HIGHLIGHT’s Son Dongwoon

12. BTS’s J-Hope

13. NU’EST’s Minhyun

14. AB6IX’s Lee Daehwi

15. ONF’s Hyojin

16. NU’EST’s Baekho

17. NU’EST’s JR

18. AB6IX’s Park Woojin

19. NU’EST’s Ren

20. SHINee’s Taemin

21. ONF’s U

22. AB6IX’s Kim Donghyun

23. NCT’s Mark

24. AB6IX’s Jeon Woong

25. NCT’s Jeno

26. ONF’s E-Tion

27. NCT’s Renjun

28. ONF’s MK

29. ONF’s J-US

30. THE BOYZ’s Juyeon

31. ONF’s Wyatt

32. ENHYPEN’s Jungwon

33. NCT’s Haechan

34. ENHYPEN’s Sunoo

35. EXO’s Kai

36. THE BOYZ’s Hyunjae

37. ENHYPEN’s Jay

38. ENHYPEN’s Sunghoon

39. ENHYPEN’s Heeseung

40. ASTRO’s Moonbin

41. NCT’s Jisung

42. ENHYPEN’s Ni-ki

43. ENHYPEN’s Jake

44. NCT’s Jaemin

45. NCT’s Doyoung

46. WINNER”s Kang Seungyoon

47. EXO’s Xiumin

48. BLITZER’s Wooju

49. BLITZER’s Jinhwa

50. SHINee’s Minho

Did your favorite male idol make the top 50? Tell us in the comments below!

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