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Brave Girls Yujeong, BLACKPINK Jennie, and More: Female Idol Brand Reputation Rankings for May 2021 Unveiled

Published on May 17, 2021
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On Sunday, May 16, the Korean Business Research Institute dropped their brand reputation rankings for female idols.

Want to know who the most popular female idols for May 2021 are? Then keep on reading!

Brave Girls Yujeong, BLACKPINK Jennie, and More: Female Idol Brand Reputation Rankings for May 2021 Unveiled(Photo : Jennie Instagram | Yujeong Instagram | Arin Instagram)

What are the Brand Reputation Rankings?

The brand reputation ranking is an index crafted with big data brand analysis. The rankings helped determine the consumers’ online habits and figure out what affects brand consumption.

The brand reputation rankings also determine the positive and negative influence of an idol, the media’s interest in them, the consumers’ interest in them, and the idol’s communication volume.

From Apr. 16 to May 16, The Korean Brand Research Institute analyzed 114,224,835 pieces of big data to determine a female idol’s participation index, media index, communication index, and community index.

Compared to the 129,777,828 pieces of big data in Apr. 2021, the number decreased by 11.98%.

Brave Girls’ Yujeong is the Most Popular Female Idol for May 2021

Ranking at number one is Brave Girls member Yujeong with a brand reputation ranking of 4,054,785.

Yujeong has a participation index of 1,525,324, a media index of 964,766, a community index of 861,176, and a communication index of 702,631.

Compared to her brand reputation index of 6,404,321 in Apr. 2021, her index fell by 36.70%.

Yujeong(Photo : Yujeong Instagram)

Brave Girls’ Yuna is the Second Most Popular Female Idol for May 2021

The second place goes to another Brave Girls member, Yuna, with a brand reputation ranking of 3,344,631.

Yuna has a participation index of 1,254,769, a media index of 788,924, a community index of 655,502, and a communication index of 645,445.

Compared to her brand reputation index of 4,807,708 in Apr. 2021, her index fell by 30.43%.

Yuna(Photo : Yuna Instagram)

BLACKPINK’s Jennie is the Third Most Popular Female Idol for May 2021

Third place goes to BLACKPINK’s very own Jennie with a brand reputation ranking of 3,338,856.

Jennie has a participation index of 391,288, a media index of 470,809, a community index of 1,688,165, and a communication index of 788,593.

Compared to her brand reputation index of 3,909,845, her index fell by 14.60%.

Jennie(Photo : Jennie Instagram)

Oh My Girl’s Arin is the Fourth Most Popular Female Idol for May 2021

Oh My Girl’s “Princess” Arin is the fourth most popular female idol of the month with a brand reputation ranking of 3,280,008.

Arin has a participation index of 372,7230, a media index of 726,458, a community index of 1,538,453, and a communication index of 642,368.

Compared to her brand reputation index of 2,493,161 in Apr. 2021, her index rose by 31.56%.

Arin(Photo : Arin Instagram)

ITZY’s Yuna is the Fifth Most Popular Female Idol for May 2021

ITZY’s towering maknae Yuna took home fifth place with a brand reputation ranking of 3,268,841.

Yuna has a participation index of 472,393, a media index of 1,179,916, a community index of 776,489, and a communication index of 839,044.

Compared to her brand reputation index of 1,182,668 in Apr. 2021, her index rose by 176.40%.

Yuna(Photo : Yuna Instagram)

These are the Top 50 Most Popular Female Idols for May 2021.

1. Brave Girls’ Yujeong

2. Brave Girls’ Yuna

3. BLACKPINK’s Jennie

4. Oh My Girl’s Arin

5. ITZY’s Yuna

6. Brave Girls’ Minyoung

7. ITZY’s Yeji

8. ITZY’s Lia

9. ITZY’s Ryujin

10. BLACKPINK’s Rosé

11. Brave Girls’ Eunji

12. ITZY’s Chaeryeong

13. Oh My Girl’s Jiho

14. LOONA’s Chuu

15. BLACKPINK’s Lisa

16. BLACKPINK’s Jisoo

17. Oh My Girl’s YooA

18. Oh My Girl’s Hyojung

19. Oh My Seunghee

20. Girls’ Generation’s Yuri

21. Oh My Girl’s Binnie

22. Oh My Girl’s Mimi

23. Red Velvet’s Joy

24. Red Velvet’s Wendy

26. Girls’ Generation’s Taeyeon

27. STAYC’s J

28. WJSN’s Yeoreum

29. Red Velvet’s Seulgi

30. STAYC’s Isa

31. STAYC’s Sieun

32. WJSN’s Seola

33. WJSN’s Bona

34. STAYC’s Seeun

35. MAMAMOO’s Wheein

36. TWICE’s Nayeon

37. GFRIEND’s Sowon

38. STAYC’s Yoon

39. STAYC’s Sumin

40. Apink’s Jung Eunji

41. MAMAMOO’s Hwasa

42. TWICE’s Sana

43. EXID’s Hani

44. HOT ISSUE’s Hyungshin

45. TWICE’s Mina

46. TWICE’s Jeongyeon

47. WJSN’s Eunseo

48. HOT ISSUE’s Dana

49. aespa’s Karina

50. HOT ISSUE’s Dain

Did your favorite female idol make it to the top 50 for May 2021? Tell us in the comments below!

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